I design for the full picture — the person using the product, what's driving them, and the business context sitting behind every decision. I retrained because bad design bothered me. It still does.
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From design system to trading platform to mobile app — a suite of interconnected products built on a single shared foundation. This is what systems thinking looks like in practice.
The foundation. Built from scratch as sole architect — tokens, components, documentation, and a Storybook repository that replaced a fragmented PDF-based workflow.
The first proof. A mobile and wearable redesign of a commodity trading reference platform — built on Infinity, validating the system in a real product context.
The bigger picture. The next generation trading platform, built entirely on Infinity. High-stakes users, complex data, and an uncompromising brief.
End-to-end design of a fashion e-commerce experience for an independent jacket brand — editorial confidence, commercial clarity, built with intention throughout.
I've designed across finance, fashion, enterprise, and consumer products. Get in touch if you'd like to see work in a specific area.
"I retrained because bad design bothered me. It still does."
My version of UX isn't just UI or problem solving. It's understanding the full picture — the person actually using the product, what's driving them beyond the task in front of them, and the business context sitting behind every decision.
I care about the considered details. The copy. The scale. The dimensions you don't immediately see. The best design work is the kind where nothing feels accidental.
People who know me well would probably describe me as a creative hurricane — I draw on different disciplines, make unexpected connections, and have more ideas than is strictly sensible. I've learned that's not a flaw. It's how I do my best work.
Whether it's a role, a collaboration, or just a conversation about design — I'd love to hear from you.
leesakuen1@gmail.com →